I was recently hired to rebrand the Savex lip care company. This is the type of project I love getting involved in because they are a great client, there is a very clear goal and I'm able to oversee and affect all elements of the process. The company has been around since 1977 and had a real need to update their image. They've been very open to going down more modern avenues like responsive web design, guerrilla and social marketing, etc. The best part is they've already seen a rise in their numbers just from the short time we've been working on the project. I look forward to continuing to help them grow this brand. The responsive website launches in July and keep your eye out for a Savex event near you.

For the last 4 years I've had the pleasure of working as a freelance creative for the MCM luxury accessories company. I've done art direction, design and production on the company's marketing & promotional materials, designed and produced catalogues, filmed and edited online video content and much more. The work shown here is a small sample of what I've done for them.

This is concept and design work I developed as part of an agency pitch for Luksusowa Vodka. The goals were numerous but two of the main objectives were to set Luksusowa apart as a Polish Vodka that was produced with potatoes and promote them as an award winning, smooth vodka. The work shown is a glimpse of three of the many concepts that I presented.

Over the last four years I have worked closely with the Paolo Angelucci accessories company doing creative direction, art direction & design on their branding, packaging and marketing materials. I also designed their new responsive ecommerce website. The website launched in February and I look forward to helping them grow the company worldwide.

Photographer: Paris Barrera

Visit the website: paoloangelucci.com​

I worked on and off for American Express for about two years creating hundreds of gift card and gift card packaging designs for them to have in their visual repository. Their goal was to push their gift card program into a more visually arresting and modern area and have an accumulation of designs to draw from when needed. I created solutions for everything from typical set amount gift cards, business to business solutions, co-branded projects, to world travel cards. I found the size and restrictive nature of gift card design a very interesting challenge and I believe the experience greatly enhanced my visual problem solving abilities.

The Burns Group Agency brought me in to assist them with concept & creative on a pitch for Schwartzhog herbal liqueur. Schwartzhog is, in essence, a more cultivated version of Jagermeister. The goal was to create an heir of mystery around this German liqueur whose taste was developed from a tradition dating back to the 1700's. In the first version presented here I created brand specific collage imagery to help Schwartzhog visually stand out from the clutter in this sector. I believe this was the most successful version we presented.  I've included single examples from some of the other concepts that were presented to show other directions that were explored.

Country Girl is an apparel company that embraces the idea of living the country lifestyle. It's not so much about country music or where you live as it is a "country state of mind". They hired me to enhance and modernize their brand and also work on actual apparel design. These are some examples of the branding, promotion and apparel design work I did for them.

Photographer: Danny Miller

I was hired by the SapientNitro agency to do concept and creative work for their client Kraft Foods. Kraft wanted to boost sales of their Kraft Singles product so we came up with the idea of Kraft Singles + Grilled Cheese Sandwiches = Happiness. The work shown here is part of what I presented. Kraft bought off on the "Happy Sandwich" campaign and produced an online competition.

Minted is in it's developmental phase but will hopefully be launching in the near future. It is based on financial/money visuals and will sell apparel, beauty and home goods. Creator, Marina Storonkin hired me to develop all of the branding, proposals, packaging, brand guidelines, collateral, marketing ideas, etc. that she is currently using to acquire the funding she needs to start production on this project. I also did some product & T-shirt designs to help get things rolling.

Avion Tequila of "Entourage" notoriety was looking for their next boost in the marketplace. Some of Avion's goals were to reintroduce themselves as a high end tequila and push the fact that they are smoother and better tasting than the average tequila. The three concepts shown here are edited down versions of concept, creative and design work I did with the Burns Group for the pitch.

When Allegra switched their distribution to over the counter I was hired by the Burns Group agency to pitch them on potentially handling their re-brand and new marketing. The work shown here is a sampling of some of the concepts I worked on for that project.

Zaba (meaning "frog" in Polish) is a supplier of upscale children's clothing. I was brought on at the start of the company to create all of the branding, promotional, packaging, signage and collateral material. My goal was to keep everything fun and fresh while still retaining a sophisticated image.

Michelle Boucher is an interior designer who employed me to brand and promote her business. She loves bees so much that I used that as an inspirational starting point, designed a graphic bee and integrated it with architectural moulding to create her logo. I kept everything crisp and clean to allow her style to speak for itself and brought in a great photographer to shoot her work samples. Her new website launches mid March. She's great to work with so give her a ring if you need any interior help.

Photographer: Gary Sloan

I worked on and off for two years as a freelancer for Kenneth Cole.  During that time I worked on campaigns, photo shoots, videos, promotions, etc. primarily for the Kenneth Cole Reaction brand. I also did some work on updating the Kenneth Cole teen shoe brand Unlisted. The campaigns shown here are samples of some of the work I created.

Photographer: Sandro Sodano

Epic Roots is a company that assists food producers in getting their food to the shelf. I was hired to brand Epic roots and design packaging for their family of lettuce. I also did the branding and packaging for one of their clients named Green Wave Farms.

I spent two seasons following the IndyCar racing circuit all over the country with a photo crew and a video camera. We were hired to create seasonal print and television campaigns, document races and drivers. The most important task was to increase their television viewership and modernize their image. It was a blast. I love being on the road. This is a glimpse of one of the campaigns I worked on.

Photographer: Ben Watts

TJX is the Massachusetts based parent company of T.J. Maxx, Marshalls and Home Goods. During a two year period the company employed me as an on-site and off-site independent contractor. They engaged my creative services to assist them in branding, promotional, point of purchase and marketing projects, to name a few. Repetitive air travel and living in hotels for long periods of time is always challenging but the people I worked with were great and I found the experience extremely rewarding and character building.

The Tuscany Property Group acquired my creative services to help develop their logos and do overall branding for their real estate company. They needed to be able to define four separate parts of their company while retaining a consistent, branded look under the Tuscany Property Group umbrella. The four parts of the company performed very different services so it was a challenging project but I think we pulled off some great solutions, unfortunately they didn't survive the recent real estate market.

I worked on and off for Marc Ecko for two years. I art directed campaigns and promotional material for Ecko Unltd. and Marc Ecko Cut & Sew and also designed the original Marc Ecko Cut & Sew showroom. One of my projects consisted of creative directing & producing a 6 day studio photo shoot of celebrities and models with photographer Phil Mucci. I then assisted Phil in all the post production which consisted of building and shooting miniature sets into which we added the studio shots. Getting to work with photographer Phil Mucci and celebrities like Fat Joe, Talib Kweli, and Dizzee Rascal was an amazing experience but was also a ton of work. This campaign is a preview of the end result from that effort.

Photographer: Phil Mucci

The Yellowtail wine company was working on a proposed event with the Guggenheim Museum and I was brought on by the Burns Group Agency to come up with concept and creative for the proposal. I designed collectible Yellowtail bottles and came up with event specific activities like a silent auction for artist based Yellowtail bottle designs, branded picture taking panels and a branded, avant-garde, Yellowtail based short film competition.

Carolina Barbieri is a designer of fine jewelry and an all around great person. She brought me on board to create her brand image and help with promotional ideas, etc. Carolina has an impressive client list and an even more impressive list of friends... some of whom were happy to help her promote her business.

Photography: Nigel Mogg

Xbox was interested in developing a full brand merchandising program and I was enlisted to help with marketing and apparel creative to promote the program. I developed creative for numerous options for the proposal but this was my favorite version.

I have a huge vault of work samples and have done my best to select a wide variety of past and present examples to display my range, talent and experience within this website. I realize that your time is precious so I didn't want to overload my website visitors with everything that I've ever done. This section includes some snippets of various projects just to offer an additional taste. Please let me know if there's a specific area you would like to see more examples of and I will create a custom pdf for you to view.

Thanks for taking time to view my work. Please check back often as I will be adding new work periodically and feel free to contact me anytime if there's anything I can assist you with.

phone: 646 479 4231

email: darrin@ehardtcreative.com